About Us

Established in 2007, SubCulture creates and produces fight-wear for an active lifestyle in the gym, on the mats, and in the ring.  The inspiration driving SubCulture is clear-cut: a persistent, unwavering passion for grappling, jiu-jitsu and MMA.  They channel this dedication into the distinctive design and quality construction of each product that bears the name, SubCulture.   Since its inception, as a result of supporting and sponsoring fighters on many levels within the sport, SubCulture has continuously expanded its presence in MMA.

From Pan-Ams to the World Jiu-Jitsu tournaments, the comfort and durability of SubCulture’s gear has been constantly battle-tested and acclaimed.  Creating the perfect blend of design and quality is what drives SubCulture every day.  This ceaseless pursuit of perfection is what we share with the fighters who don SubCulture and it is a responsibility we don’t take lightly.