Established in 2008, Subculture USA is a clothing line created directly in response to the overpriced and trendy mainstream clothing lines that have gained traction in our culture recently. Creator Nicholas Mitria, the catalyst & creator behind Subculture, believes that no one should overpay for a shirt simply for the reason that it displays someone’s name on it. Nicholas has taken his passion and creativity for design and art in hopes of resurrecting people’s sense of individuality and uniqueness. Those two traits are, in a sense, under assault as corporations mass produce clothing and advertise it mercilessly within our culture. Hence, the need for an ulterior choice or even a…Subculture came to mind as Nicholas took his favorite personal designs and brought them to life in the form of innovative yet unpretentious garments.
Subculture’s collection is geared towards the American lifestyle. The inspiration and expression for each article of clothing and accessory comes from the constant journey of our lives and the ceaseless pursuit of our dreams. This is the American lifestyle that we seek, finding our own Subculture is the individuality we deserve.
Each article of clothing is individually handmade to ensure the finest quality and comfort. Due to the handmade production of Subculture’s collection, no two articles of clothing will be the exact same. The care that is put into each piece of clothing is vital to Subculture’s success as each garment is as unique as the person wearing it. Comfort, quality, and distinctiveness are what Subculture strives for. Authentic, genuine individuals who share our passion are who we cater to. Find your own Subculture with us.